The Story of Boots' 17

£3 (free concessions)
1 hour

Talk by ​Jack Moss, PhD Candidate, Dept. of History, University
of Nottingham

In 1968, Boots launched a cosmetic range for teenage girls and their friends. Join us to explore how 17’s marketing campaigns captured the era’s emphasis on pleasurable self-expression, whilst simultaneously persuading girls to restrain their make-up use.  

Image: 17 advertisement, c.1978